A Rocky Mountain tradition since 1873. In 1873, Adolph Coors founded his brewery in Golden, Colorado, and established the quality standards for brewing Coors products. Coors Non-Alcoholic brew if proof that the founder's standards are still alive today. We only use the finest ingredients to make this non-alcoholic brew. Non-taxable under section 5051 IRC. 21 means 21. Contains less than 0.5% alc. by vol.